PUMA Removes Joanna Wietrzyk Page After HYROX Incident

PUMA has removed a “Joanna Wietrzyk x PUMA” page from part of its online store following the HYROX Beijing controversy. Initial reports described it as the removal of her collaborative clothing range, but later checks found similar Wietrzyk shopping pages still live in some European markets. Crucially, PUMA has not announced that Wietrzyk has been dropped as a sponsored athlete.

A Joanna Wietrzyk PUMA Page Disappeared After The Beijing Incident

The fallout from Joanna Wietrzyk’s controversial HYROX Beijing race appears to have reached her relationship with PUMA — but exactly what changed needs some clarification. The Rakyat Post reported that PUMA removed its “Joanna Wietrzyk x PUMA” range from the brand’s global online store after the 22-year-old Australian athlete went viral for continuing to compete despite suffering bowel incontinence during the 12 September race. The page had featured performance clothing and footwear associated with Wietrzyk and PUMA’s HYROX products. Marketing-Interactive subsequently checked PUMA’s online store and also found that the dedicated page was no longer listed there, with the URL instead redirecting visitors to the broader HYROX category. However, PUMA has not publicly said whether the page’s disappearance was a direct response to the Beijing incident.

But Reports That PUMA Has Dropped Her Go Further Than The Evidence

This is where the story gets more complicated. While several reports described the removed page as Wietrzyk’s collaborative clothing line, Hybrid Fitness Media later challenged that description. According to its checks, Wietrzyk did not have a standalone signature PUMA clothing line; instead, the page was a curated “Joanna Wietrzyk HYROX selection” containing existing PUMA x HYROX products alongside other PUMA training and running gear. It also found similar Wietrzyk pages still operating on PUMA’s Irish and Luxembourg websites, with more than 160 products listed on each at the time of checking. More importantly, neither PUMA nor Wietrzyk has announced that their sponsorship relationship has ended. Wietrzyk also continues to identify PUMA Training on her social media, while PUMA Training content featuring her remained online. So while the disappearance of one shopping page is confirmed, saying that PUMA has completely dropped Wietrzyk would currently go beyond what has actually been established.

Wietrzyk Has Since Apologised And Given Up Her Beijing Result

The PUMA development comes as Wietrzyk herself changes course over what happened in Beijing. She initially completed the race and won her category despite the incident, while HYROX faced heavy criticism for allowing her to continue through shared competition areas and equipment. HYROX co-founder Moritz Fürste later acknowledged that organisers made a mistake by failing to react immediately, and the organisation has since introduced rules allowing race directors to withdraw athletes when blood, vomit, urine or faeces creates a welfare or contamination risk. Wietrzyk has also now apologised for her decision to continue, saying she should have stepped off the track, and has retroactively withdrawn from the race and forfeited her points. What happens with PUMA is less certain: a Wietrzyk-associated shopping page has disappeared, but without a statement from the company, the status of her wider sponsorship remains unconfirmed.

Key Facts

What happened: A “Joanna Wietrzyk x PUMA” page disappeared from part of PUMA’s online store following the HYROX Beijing controversy.

What was initially reported: The Rakyat Post, citing 7NEWS, reported that PUMA had removed Wietrzyk’s collaborative range from its online store.

Is she dropped by PUMA: There is currently no public confirmation from PUMA or Wietrzyk that their sponsorship relationship has ended.

Was it actually her own clothing line: Hybrid Fitness Media disputes that description, reporting that it was a curated “Joanna Wietrzyk HYROX selection” containing PUMA x HYROX and general training products rather than a signature clothing line designed specifically for her.

Are other Wietrzyk pages still online: Yes. Checks reported by Hybrid Fitness Media found Wietrzyk-branded selection pages still accessible on PUMA’s Irish and Luxembourg websites.

What happened at HYROX Beijing: Wietrzyk suffered bowel incontinence during the 12 September race but continued competing. HYROX later apologised for failing to intervene immediately and changed its rules.

Latest development involving Wietrzyk: She has since apologised, retroactively withdrawn from the Beijing race and forfeited the points she earned.

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Sources

Primary report: The Rakyat Post, 17 September 2026. The report states that a “Joanna Wietrzyk x PUMA” page had been removed and notes that PUMA had not confirmed whether Wietrzyk’s wider sponsorship was affected.

Additional verification: Marketing-Interactive independently found that the dedicated Wietrzyk page was no longer listed on PUMA’s online store and redirected to the broader HYROX category. It also reported that PUMA had not publicly confirmed any change to the athlete’s sponsorship.

Important clarification: Hybrid Fitness Media reports that the page was a curated Wietrzyk HYROX product selection rather than a standalone signature clothing collection. It also found similar Wietrzyk pages still available on PUMA websites in Ireland and Luxembourg.

HYROX response: HYROX has apologised for failing to intervene immediately during the Beijing incident and updated its competition rules.

Current status: There is no public confirmation that PUMA has terminated Joanna Wietrzyk’s sponsorship.

⁠Read the original report from The Rakyat Post

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Watch Video :

HYROX Beijing turned controversial after Australian athlete Joanna Wietrzyk suffered a bowel-related accident but continued competing all the way to the finish. She eventually won her category, while videos of the incident raised concerns about hygiene because athletes were sharing equipment and competition areas.

By – Tarziman — 04:49PM
An independent writer who enjoys finding interesting angles in everyday stories. He believes even the simplest moments can be worth sharing when they’re told in a clear, relaxed and easy-to-understand way.