“Less Is More” — Designer Creates Bubble Wrap Dress & Jacket That Costs Over RM400 Each

Source: SAYS

Fashion meets… bubble wrap? A Belarusian designer brand, ZNWR, is making waves with its latest creations—outfits made entirely of bubble wrap! And no, this isn’t a quirky DIY project; this is serious fashion with a hefty price tag.

The ZNWR collection includes a bubble wrap dress priced at RM430 and a jacket going for RM580. Talk about a poppin’ style statement! These transparent designs are not just about looking good—they’re about hearing good too, thanks to the satisfying crunch every time you move.

Minimalism, But Make It Extreme

Inspired by the Japanese philosophy of “zen,” the brand embraces the “less is more” mindset. But with bubble wrap as the material of choice, they’ve definitely pushed minimalism to its limits. And for those wondering, yes, the dress does feature a white zipper to keep things secure—because who wouldn’t want a bubble wrap dress that stays put?

The brand, dubbed the “Balenciaga of Belarus,” is known for creating bold statements, and these bubble wrap designs are no different. Perfect for standing out at a New Year’s party, according to the brand’s marketing. Forget velvet and satin—just pop your way to the top of the fashion scene!

A Little Protection, A Little Fragility

ZNWR’s creations are more than just a fashion statement—they’re also a commentary on the fragility of man and the protective nature of the outfit itself. Talk about deep, right?

The promotional video, which has gained attention among the brand’s 338,000 followers, features models floating in a pool, wearing these bubble wrap creations while snowflakes fall around them. Why snow? Apparently, bubble wrap outfits are not ideal for hot weather, as the material makes people sweat. Go figure.