Rosyam Nor’s Viral Marketing Stunt Misinterpreted by Foreigner, Sparks Islamophobic Reactions

Rosyam Nor’s Viral Video Was a Marketing Stunt, Not Domestic Abuse

Earlier this month, a video of a heated argument between a couple in a supermarket went viral across Malaysian social media. It showed a man aggressively throwing groceries out of a woman’s trolley and eventually tipping it over — what many believed was a case of domestic abuse caught on camera.

However, it was later revealed that the scene was a marketing gimmick staged by ST Rosyam Mart, a supermarket chain owned by Malaysian actor and TV host Rosyam Nor.

Influencer and Public Backlash Over Poor Taste

Despite being a promotional stunt, the video sparked backlash. Influencer Edin Komeng shared the scene on TikTok, where many users criticised the approach as insensitive and distasteful — especially to real couples experiencing emotional or domestic turmoil.

Many felt that using something resembling domestic abuse as comedy or advertisement was a misstep, regardless of intention.

Foreign Twitter User Takes Video Out of Context

The situation escalated further when Dahlia Kurtz, a Canadian Twitter user who identifies as “Jew. Grandchild of Holocaust survivors,” posted the video with the caption:

“If her husband acts like that in public, imagine how he treats her in private.”

Her tweet — lacking context — reached a broader international audience, many of whom interpreted the video as real abuse.

Though Twitter users later added Community Notes to clarify that the clip was a staged marketing skit, the damage had already been done.

Malaysians Concerned Over Misrepresentation of Islam

Malaysians on Twitter voiced concern that the video is now being used as “ammunition” to attack the Muslim community. Many pointed out that portraying aggressive male behaviour — even as a joke — gives outsiders an opportunity to slander Islam and its values.

“This is why content creators need to think twice. That one clip just gave ammo to haters of Islam.”

“Throwing groceries like that — even in a skit — is disrespectful, especially when others are struggling to afford food.”

The concern wasn’t just about the content itself, but the perception it created when taken out of local context.

Marketing Message Was About Affordable Prices

The intended purpose of the video was to highlight the market’s affordable pricing. In the skit, the man gets angry at his wife for allegedly overspending, not knowing she shopped at ST Rosyam Mart. Rosyam Nor then appears at the end of the video, reassuring the couple that the store offers some of the cheapest prices in Malaysia.

Unfortunately, the dramatic execution of the ad clouded its original intent.

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Source: Tiktok & X

https://x.com/jllmisai/status/1936761282788786311

@ikhlas.com

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By Tarziman — 23/06/2025, 02:28 PM